Sarasota Market Hits Highest Sales Figures Since June 2007

May 23, 2008

Home sales in the Sarasota MLS for April 2008 stood at 567 - the highest level in 10 months, and approximately 72 percent higher than the sales in January 2008. In 2008, sales have been progressively stronger month by month, possibly due to the influence of the new property tax portability law adopted in late January. Sales have climbed from 329 in January to 423 in February, then 514 in March.

Bucking the trend of dropping median sales prices for single family homes, April also saw the median sale price rise to $285,000 from $266,750 in March - about a 7 percent increase.
Condominium sales prices have shown a decline of about 8 percent since the first of the year, but they are also beginning to trend upward and have remained at relatively high levels for the Sarasota market. The median sale price for a condominium stood at $277,000 in April, about 18 percent higher than the $235,000 median sale price in March, but roughly 8 percent off the 2008 peak of $303,500 in January. "We are very fortunate to live in a beautiful, vibrant community, with world-class culture and amenities," said Helen Sosso, 2008 SAR President.

"These obvious factors continue to enhance the value of local properties, and we are seeing this reflected in our stronger sales figures. In addition, it appears we are beginning to see the effects of the recent state legislation which made it easier for families to upsize or downsize, without such a dramatic impact on their property taxes. Portability will likely continue to be a factor as we move forward in 2008."

The April 2008 report continued to reflect strength in pending sales, which stood at 765 - the highest level in the past year. In April 2007 pending sales were at only 609. Pending sales have been edging upward since December 2007, when there were only 374 pending sales reported. Pending sales reflect contracts executed by buyers and sellers, and indicate more closings in upcoming months and an improving market in the early summer months. Inventory levels were lower in April 2008 at 9,830 single family homes, compared to 10,443 in April 2007. Condominium levels also decreased from the April 2007 level of 6,344 to 5,608 in April 2008. Lower inventory normally means a tighter selling market, which tends to put upward pressure on prices over time.

Declining inventory is one of the indicators that a market is beginning to return to a more normal, balanced state. In fact, the Sarasota MLS statistics reveal a lower level of new listings on the market, combined with higher unit sales, which means the inventory is declining for two reasons and should more quickly reach a healthy equilibrium.

The days on market, which translates to the average time it took to sell a property, was at 166 days for single family homes in April 2008, slightly higher than the 158 days in March 2008. The figure has been steadily in the 158 to 160 range throughout the year. Average days on the market for condos was at 189 in April 2008, lower than the 192 figure in March 2008, and much lower than the 203 days reported in February 2008. The days on market reflects the pace of sales. In general, the Sarasota MLS statistics show a rebound throughout 2008 - every month seeing stronger numbers than the month before.In an article in the Wall Street Journal last month by Cyril Moulle-Berteaux, a managing partner of Traxis Partners LP, a hedge fund firm based in New York, the author puts together a thought provoking piece headlined "The Housing Crisis Is Over." In the article, he defined the basic elements of the housing boom, and the historic trends that follow such a boom and return to normalcy. He concludes that the national housing market is bottoming out right now, and says the return of affordability to the market makes a recovery an almost certainty.

He predicts the nationwide home inventory will drop significantly by the end of 2008, and this shift will begin to be reflected in prices. In the local Sarasota market, we have seen the trend already beginning toward lower inventories, higher sales, and a leveling of prices after a few months of declines. The April figures reflect this new reality.

Sarasota Association of REALTORS®

Sarasota to star on German TV

Published Monday, March 31, 2008 at 4:30 a.m. in the Sarasota Herald Tribune
To contact Stephen Frater, call 361-4878, fax him at 361-4880 or send an e-mail to stephen.frater @heraldtribune.com

Sarasota's real estate market and lifestyle is going to be beaming into the homes of 150 million Germans on the television show "Traumhaus am Meer," which means "Dream House by the Sea."

The German TV show highlights homes in countries other than Germany.

The timing is advantageous because the Southwest Florida real estate market continues to struggle, and Realtors around the region are keen on showing their properties to international buyers with powerful euros and pounds.

The Sarasota segment is the first show filmed in the United States. Premier Properties of Southwest Florida -- a Naples-based company with offices in Sarasota -- arranged for Sarasota to be the community featured on the show.

Karin Stephan, a Premier broker and German national, was the main impetus behind "Tramhaus am Meer" coming to the area, Premier said.

Stephan knew about the series from friends in Germany. She contacted the network, VOX, which is one of Europe's largest media conglomerates, to lobby for Sarasota to be the first American-based episode.

Working with Premier colleague Sheldon Paley, there was a lengthy exchange of photos and DVDs of Sarasota. Then VOX sent a scout for the production company, Fandango Films, to Sarasota.

Producer Wolfgang Fuchs spent four days in early March with Stephan and Deborah Beacham, another Premier broker.

They took a look at several properties that were considered for the program.

Filming began last week on Casey Key for the one-hour program, which will be shown this year.

"Germans dream about vacations and places by the sea," Stephan said in a statement. She has lived in the United States for 25 years but travels frequently to her native country.

"The weather in Germany is often so foggy, rainy and cold that they regularly flock to sunny areas," she said.

"That, plus the fantasy everyone has of living in a dream home is what makes this program so popular in the European Union."

Steve Bailey, the head of Premier's operations in Sarasota, hopes that the exposure pays dividends in terms of sales in the local market.

"The European market for U.S. real estate, especially high-end, is very strong right now," Bailey said in a statement. "But this has larger implications for tourism in the entire Sarasota area. Traveling to the U.S. has never been more attractive and 'Dream House by the Sea' will showcase Sarasota at its very best."

Click here to read the original article in the Sarasota Herald Tribune

By the bay, a new cachet

Article from the Sarasota Herald Tribune

By Michael Pollick and Toni Whitt
STAFF WRITERS

SARASOTA — The wealthy have long come to Sarasota, but these days Sarasota is developing something more: cachet.

Within the last few weeks, Sarasota got the official word that both Waldorf-Astoria and Nederlander Worldwide plan to join the Sarasota scene, signing up for a lavish four-star hotel, condos and an 800-seat off-Broadway performing arts center at the $1 billion development to be known as the Proscenium.

They aim to join the Ritz-Carlton Sarasota, whose November 2001 arrival helped set the stage for a string of global names -- Neiman Marcus, Nordstrom, Van Cleef & Arpels and Lilly Pulitzer -- and left other brands sniffing around the territory with renewed enthusiasm.

"Even in the five years we have been in business we have seen a noticeable difference," said Susan Robinson, whose Key Concierge on Longboat Key caters to those whose Sarasota abode is their second, third or even fourth home. "Increasingly we are picking them up at the jetport -- at Dolphin Aviation -- instead of the airport, so they are flying in on their corporate jets or in their private jets.

"Some clients are flying their own personal chefs in with them."

The Waldorf-Astoria Collection, a high-end resort unit of Hilton Hotels, has just five other properties, including the Arizona Biltmore, The Grand Wailea in Hawaii, and La Quinta in Palm Springs. The company, now owned by the muscular Blackstone Group, plans to roll out the brand into a string of Waldorfs around the world.

The customers?

"Higher household income, highly educated, generally well-heeled travelers," said Edward J. Russo, Waldorf-Astoria's senior director of marketing. "Our customers are very experiential. They are not going to these locales and staying in their room."

In Sarasota, that might mean not only going to the beach, but also golfing or boating, going to a play, visiting a museum and experiencing the architecture, Russo said.

You can bank on it

Once the wealthy begin populating a place, the people who take care of their money show up, too.

The latest to see the need in Sarasota is National City Corp.'s Private Client Group, a wealth management organization handling not just banking, but also every single financial need the wealthy could possibly have.

"We've been in Florida for about 20 years, both in Naples and in Palm Beach," said Matthew Lowell Bower, the senior vice president who opened the Sarasota office on Jan. 4.

While the firm is willing to deal with the emerging affluent -- those with investable assets of $500,000 to $1 million -- its core customers have assets of $1 million to $20 million.

"One out of nine individuals in the Sarasota market has a million or more in investable assets," Bower said. "Just the corridor from Naples up into the Tampa-St. Petersburg market is probably the sixth or seventh most wealthy corridor in the United States."

Sounds operatic

The region's evolution into a watering hole for the wealthy began long ago, always focused on watery views with cultural overtones.

Its nascence goes back to 1910, with the arrival of Chicago heiress Bertha Palmer. She built a bayfront winter home south of downtown Sarasota, "The Oaks." In the succeeding years, the Ringlings and friends built their homes on the north side of town, leaving room for yachts to dock.

"The entire west coast of Florida is the best cruising market, in my opinion, of anywhere in the world," said Carmine Galati, co-owner of Galati Yacht Sales, just named the best yacht sales organization in the world by Boating magazine. He runs the firm's yachting centers at Naples, Anna Maria Island and Tampa.

By 1926, downtown Sarasota was strutting its stuff with the opening of the A.B. Edwards Theater, an early mixed-use development graced by an elaborate three-story-high entrance. In addition to a movie theater, the building had ground-floor shops, second-story offices and third-story apartments.

In 1983, it was dusted off as the Sarasota Opera House.

Just in time to save the 2008 winter season, the opera house reopened March 1 after extensive updating and remodeling, to the tune of $20 million. It has medium-sized Sarasota being written up for opera by both London's Financial Times and L'Opera magazine, based in Milan, Italy.

The presence of the opera, the Ringling College of Art and Design, the Ringling Museum and dozens of downtown art galleries -- well-established features of the cultural landscape -- made it all the easier for those who came during this decade's boom years. In the Ritz-Carlton Sarasota's wake came a passel of fancy condominiums and upscale shops and restaurants. The people who moved into those new condos, in turn, encouraged Whole Foods to establish its downtown Sarasota store, giving the area even more of a center of gravity.

Back when Ritz announced it would build a hotel here, Lynn Robbins of Coldwell Banker began making calls to Naples to find out what difference the hotel might make. The answer, she found, was that it would completely change the landscape for the rich.

"What it did do, it brought a lot of people here who heard about Sarasota, but they wouldn't come here unless there was a Ritz or a Waldorf or a Four Seasons," Robbins said. "And they come here and they fall in love with it and buy a second, third or fourth home."
This Ritz effect continues to generate ripples.

Consider Hyde Park Steakhouse -- scheduled to open Tuesday -- where Kobe beef burgers and Russian caviar are on the bar menu -- or the Paris-based jewelry house Van Cleef & Arpels, which moved into Southgate mall late last year.

No quiet ribbon-cutting would do for the jeweler. Instead, Van Cleef & Arpels flew in soprano Patricia Johnson, a specialist in the Italian bel canto repertoire. Johnson has performed at The Met with the New York City Opera, and her European debut was as Konstanze in Mozart's "Die Entführung aus dem Serail" with the Komische Oper Berlin.

"It appealed to our core client," said Nathalie Diamantis, a vice president for the New York-based jeweler. "We often do things with the arts."

Jet set

One solid barometer of how Sarasota is catching on with the jet set comes from Flight Options, which sells flight hours aboard a private, crewed jet.

"You put a deposit down, draw travel time against that," said company spokeswoman Cindi Deutschmann-Ruiz. "It takes $100,000 to begin."

With prices of $3,400 to $8,000 per hour, $100,000 can be exhausted quickly.

Flight Options recently cranked out a Top 10 list of places rich people want to take its jets during the winter. Sarasota came in at No. 6.

Palm Beach was No. 1, and the Sundance Film Festival pushed Salt Lake City into the No. 2 slot. After that came Las Vegas, Naples and Boca Raton. The ski village of Aspen, Colo., was No. 8.

Retail cachet

Retail is another sign of Sarasota's growing cachet.

Before signing on the dotted line in Sarasota, Neiman-Marcus studied, among other things, just how many black-tie events were held each year. The company did extensive demographic and psychographic research, said Wayne Hussey, the company's vice president of development.

The Dallas-based retailer is known for selling Armani tuxedos and gowns, as well as fashions by Versacci, Gucci, Roberto Cavelli, Nina Ricci and Carolina Herrera, and it operates just 39 stores. They are in places like Bal Harbour, Palm Beach, Beverly Hills, New York, Honolulu, Las Vegas, San Francisco, Boston and Denver.

The Sarasota community has "a very sophisticated and fashion-conscious segment of residents," Hussey said.

"The thing that appeals to us is its diversity -- its strong business environment, the cultural element that it offers, compared to other Florida cities, and its high level of season."

"Women & Wealth" Seminar Hosted by Florida Luxury Marketing Council

From the Desk of Deborah Beacham

Luxury Marketing Council’s “Women and Wealth” presentation

I had the opportunity last week to attend a presentation by Dr. Kirby Rosplock, Vice President, Research & Development of GenSpring Family Offices. She directs corporate research efforts for the firm and is a 4th generation member of a family business and is a co-trustee on her family’s foundation. Kirby holds a Ph.D. in Organizational Systems from Saybrook Graduate School, where she focused on change management as it applies to affluent families.

The presentation was hosted by the Florida Luxury Marketing Council, an organization that works to bring the most innovative marketers of luxury products and services together to explore and share best practices, critical issues, and trends through innovative marketing collaborations and creative exploration of trends. With more than 900 council members throughout the world, there are chapters from Atlanta to Dubai to London to Mumbai to Sarasota.

GenSpring sponsored a study in 2006 exploring women’s knowledge, awareness, involvement, decision making, attitudes and wealth transfer intentions. Over 100 affluent women participated in the study whose combined assets total more than $2 billion, and their aggregated responses give us greater insight into women’s perceptions, views and intentions when it comes to handling their wealth. The women who participated tend to be in their fifties with a household net worth of $10 to $25 million, are married, and have two to three children. They likely inherited a significant portion of their wealth and came from an upper-middle or middle class home. More often than not, they are employed and work in professional services, education, investment/money management, healthcare, or service work. Those who do not work volunteer their time to various organizations.

They are largely educated, with at least a Bachelor’s degree, and likely an advanced degree. These women also feel that it is important to have a strong work ethic and to rear children to appreciate the value of a dollar.

One example of a “Myth or Reality”:

Myth: Wealthy women see their wealth connected to their image, identity and power.
Realty: --Women are impressed by people with wealth (88% disagree)
--Having wealth equates to having power (55% disagree)
--Wealth is connected to image—Women are divided (41% disagree; 42% agree and 17% are neutral)
--Most women interviewed do not consider themselves to be wealthy.

To get a copy of the Women & Wealth Report of Findings, visit GenSpring’s website, www.GenSpring.com to download the study’s Key Findings.

Fed cuts interest rates to lowest level in 4 years

WASHINGTON (AP) – May 1, 2008 – Scrambling to shore up the faltering economy, the Federal Reserve cut interest rates to the lowest point in nearly four years as the nation teetered on the edge of recession.

Wall Street rallied at first Wednesday but then pulled back, concerned that the reduction might be the last for a while.

In fact, the Fed’s trim was smaller than those of recent months amid indications the central bank might pause to see if months of powerful rate-cutting medicine and billions of dollars in stimulus checks will be enough to lift the country out of its slump.

Chairman Ben Bernanke led a divided Fed, in an 8-2 vote, in slicing its key rate by one-quarter percentage point to 2 percent.

In turn, the prime lending rate for millions of consumers and businesses fell by a corresponding amount, to 5 percent. The prime rate applies to certain credit cards, home equity lines of credit and other loans. Both rates are the lowest since late 2004.

The Federal Reserve, which has been dropping rates since last September, turned much more forceful early this year when housing, credit and financial problems worsened. Rate reductions in January and March alone marked the most aggressive intervention in a quarter-century in an effort to re-energize consumers and businesses.

“The substantial easing of monetary policy to date ... should help to promote moderate growth over time and to mitigate risks to economic activity,” the Fed said, strongly hinting that more cuts may not be needed.

Enthusiastic Wall Street investors drove the Dow Jones industrial average up more than 178 points – lifting it above 13,000 for the first time since early January – right after the Fed action. Then traders’ caution returned, and the index ended the day 11.81 points below where it started.

Although the Fed didn’t take another reduction off the table, a growing number of economists believe the central bank is winding down its rate-cutting campaign. Barring another hit to economic growth, they believe rates probably will stay where they are – perhaps through the rest of this year – in part because the Federal Reserve is concerned that further cuts could join with galloping energy and food prices and spread inflation dangerously higher.

By all accounts, the country’s economic health is fragile.

The economy crawled ahead at a pace of just 0.6 percent from January through March as housing and credit problems forced people and businesses to hunker down, the Commerce Department reported hours before the Fed’s action. Growth had been just as feeble in the prior quarter.

Job losses for the first three months of the year neared the staggering quarter-million mark, and a government report on Friday is expected to show that employers shed jobs again in April. The unemployment rate, now at 5.1 percent, also could creep higher in April and hit 6 percent early next year, analysts say.

“Recent information indicates that economic activity remains weak,” the Fed said. “Household and business spending has been subdued, and labor markets have softened further. Financial markets remain under considerable stress, and tight credit conditions and the deepening housing contraction are likely to weigh on economic growth over the next few quarters.”

Two members – Charles Plosser, president of the Federal Reserve Bank of Philadelphia, and Richard Fisher, president of the Federal Reserve Bank of Dallas – opposed cutting rates Wednesday, a crack in the usually unified front the Fed often shows the public.

Both men have a reputation for being especially vigilant about fighting inflation. At the Fed’s previous meeting in March, they opposed cutting rates by a whopping three-quarters point and preferred a smaller reduction.

“The Fed didn’t completely shut the door on rate cuts but they closed it part way,” said Mark Zandi, chief economist at Moody’s Economy.com. “I think the overall message was they’ve done a lot already to help the economy and think this will be enough. But they stand ready to do more if that is needed.”

Bernanke’s juggling act is getting harder. Fed policymakers are trying to bolster economic growth, and at the same time they are mindful that they can’t let inflation get out of hand. The very rate reductions the Fed depends on to energize the economy can also sow the seeds of inflation down the road.

At the same time, many economists believe the economy already is declining.

Under one rough rule, if the economy contracts for six straight months it is considered to be in recession. However, that didn’t happen in the last recession – in 2001. A panel of experts at the National Bureau of Economic Research that determines when U.S. recessions begin and end uses a broader definition, taking into account income, employment and other barometers. The bureau’s finding is usually made well after the fact.

The Fed’s previous rate reductions, which take months to work their way through the economy, should help lift growth in the second half of this year. The government’s $168 billion economic-stimulus package – including tax rebates that started flowing to bank accounts on Monday – also should help energize activity, the Bush administration, Bernanke and private economists have said.

The biggest weight on the economy is the housing crisis, which has pushed foreclosures to record highs and caused financial institutions to rack up billions of dollars in losses.

For mortgage rates, the Fed’s latest cut probably won’t have much, if any, impact.

On the Net: Federal Reserve: http://www.federalreserve.gov/

Copyright © 2008 The Associated Press, Jeannine Aversa (AP Economics Writer). All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

2007 Profile of Florida Homebuyers and Sellers Published by NAR

Study: Single person, non-child families trend in 2007 Florida home sales

ORLANDO, Fla. – Jan. 8, 2008 – One in three Florida homebuyers is single, with 21 percent of 2007 home purchases made by single women and 12 percent by single men – just one finding from the newly-released Florida version of NAR’s “2007 Profile of Florida Homebuyers and Sellers.” Another highlight: Over two-thirds of Florida buyers (64 percent) had no children younger than 18.

The 2007 Profile of Florida Homebuyers and Sellers describes the characteristics and motivations of recent homebuyers and sellers in Florida to help real estate professionals track the changing demands of consumers in a dynamic market. Here’s a summary of the report’s findings:

Characteristics of homebuyers

• The median age of homebuyers was 43 years old. Among first-time buyers, the median age was 32.
• The 2006 median household income of homebuyers was $67,500 compared to $74,000 among homebuyers nationally.
• Sixty-four percent of homebuyers reported that there were no children under age 18 residing in the home.
• Fifty-nine percent of homebuyers were married couples, 21 percent single females, 12 percent single males, and 6 percent were unmarried couples.
• Eighteen percent of Florida homebuyers reported they were born outside the United States, compared to 9 percent nationally.
• First-time homebuyers accounted for 38 percent of homes purchased in 2007.
• Forty-nine percent of first-time homebuyers were between 25 and 34 years old.
• The median income of first-time homebuyers was $58400 compared to $58,600 among all first-time buyers nationally.
• Sixty-five percent of homebuyers between 18 and 24 purchased a home because of their desire to own a home of their own and establish a household.
• Thirty-eight percent of homebuyers reported using social networking Web sites, such as, MySpace, Facebook, LinkedIn, and Friendster. Among homebuyers aged 18 to 24, 76 percent reported using social networking sites.

Characteristics of homes purchased

• Twenty-seven percent of recent homebuyers purchased newly built homes.
• Fifty-eight percent of homes purchased were detached single-family homes.
• The typical homebuyer purchased a home 14 miles from their previous residence.
• The median price of homes purchased was $230,000 compared to $215,000 in the U.S.
• The typical buyer purchased a home that was 1,700 square feet in size.
• Recent homebuyers plan to live in their home a median of 10 years.

The home search process

• Twenty-five percent of recent buyers reported that their first step in the home-buying process was looking online for properties for sale. Eighteen percent of first-time buyers and 24 percent of repeat buyers reported their first step was to contact a real estate agent.
• Eighty percent of homebuyers used the Internet to search for homes.
• The typical homebuyer searched for a home for a median 8 weeks and saw a median 10 homes.
• Eighty-four percent of homebuyers used a real estate professional during their home search.
• Among homebuyers, the typical Internet searcher was 40 years old and visited a median 10 homes. The typical homebuyer that did not use the Internet to search for homes was 53 years old and saw a median 5 homes.
• Thirty-seven percent of homebuyers first learned about the home they purchased from a real estate professional; 19 percent first learned about the home they purchased through the Internet.
• Seventy-two percent of buyers viewed the Internet as a very useful tool in their home search.
• Real estate agents were viewed as a very useful information source by 67 percent of buyers, and as a somewhat useful information source by an additional 23 percent of buyers searching for a home.

Home buying and real estate professionals

• Seventy-one percent of homebuyers purchased their home through a real estate agent or broker.
• Buyers searched for a median of two weeks on their own before contacting an agent.
• A friend, family member, neighbor or relative referred 52 percent of first-time buyers to their agent.
• Ninety-eight percent of buyers ranked honesty and integrity as a “very important” factor when choosing a real estate professional to assist with a home purchase.
• When asked about their agent’s performance on those qualities considered important, 80 percent reported they were “very satisfied” with the honesty and integrity of their agent.
• Sixty-eight percent of recent buyers will definitely use their agent again, and an additional 19 percent will probably use the agent again or recommend to others.

Financing the home purchase

• Ninety percent of homebuyers financed their home purchase; 98 percent of first-time homebuyers financed the purchase of their home compared to 90 percent of repeat buyers.
• Savings were the chief source of the downpayment for most first-time homebuyers (69 percent).
• Fifty-three percent of repeat buyers used proceeds from the sale of their primary residence toward the downpayment; 46 percent relied on savings for a portion of the downpayment.
• Forty-seven percent of all buyers believe that their home purchase was a better financial investment than stocks, and an additional 30 percent of buyers feel their home purchase was at least as good an investment as stocks.

Home sellers and their selling experience

• The median age of home sellers was 48 years; they had a median income of $83900.
• Sixty-nine percent of home sellers were married and 61 percent had no children under 18 years old living at home.
• Fifty-one percent of home sellers traded up to a larger home when purchasing their next home.
• The typical home seller owned their home for 6 years.
• Fifty-three percent of recent home sellers reported that they undertook home improvement or remodeling projects within three months prior to putting their home on the market.
• The typical home was on the market for 10 weeks. 33 percent of home sellers did not reduce their asking price before their home sold.
• Recent sellers typically sold their homes for 96 percent of the listing price.
• Seventy-nine percent of sellers used an agent or broker to sell their home.
• Sixty-seven percent of all sellers were very satisfied with the selling process.

Home sellers and real estate professionals

• Fifty-nine percent of sellers contacted only one agent before selecting one to help assist in the sale of their home.
• When selecting a real estate professional, 36 percent of sellers received a recommendation from a friend, neighbor or relative.
• The reputation of the agent was the most important factor when choosing a real estate professional for 39 percent of recent sellers.
• Twenty-six percent of sellers used the same agent for their home purchase.
• For 37 percent of sellers, their most important expectation is that the real estate agent will help sell the home within a specific timeframe.
• Eighty-six percent of sellers reported that their home was listed or advertised on the Internet.
• Eighty-two percent of sellers used an agent that provided a broad range of services and managed most aspects of the sales transaction.
• Sixty-two percent of sellers reported they would definitely use the same real estate agent again.

For sale by owner (FSBO)

• Seventeen percent of sellers sold their home without the assistance of an agent compared with 12 percent of sellers nationally. Among all sellers, 3 percent were FSBO sellers who knew the buyer.
• Eighty percent of FSBO sellers sold a detached single-family home.
• For 19 percent of FSBO sellers, the most difficult task in selling their home was understanding and performing the necessary paperwork to complete the transaction, for 3 percent it was preparing the home for sale, and for 12 percent the most difficult task was getting the price right.

To download the complete report in PDF format, go to floridarealtors.org at: http://www.floridarealtors.org/LegislativeCenter/Research/index.cfm

© 2008 FLORIDA ASSOCIATION OF REALTORS®