Premier Introduces Online Marketing Initiative

NAPLES, FL., November 27, 2007 – Premier Properties of Southwest Florida, Inc., Realtors has announced a major upgrade to its online property marketing program, adding the New York Times, Wall Street Journal and Sarasota Herald Tribune to its distribution outlets.

“We recognize the power of the Internet in today’s real estate business,” comments Dick Borel, Director of Premier’s e-commerce Division. “And we believe these outlets to be extremely powerful at reaching prospective buyers for luxury real estate in Naples.”

As part of this program, all Premier listings are now available in the New York Times online real estate listings, as well as on its Great Homes & Destinations site. The #1 newspaper site in the United States, http://www.nytimes.com/ claims 1.3 million unique visitors for its real estate site, and 348,000 unique visitors, with a mean household income of $287,000 and a mean age of 45, for its Great Homes & Destinations site. Forty percent of this latter group plan to purchase real estate as an investment in the next 3 years.

Premier also is now affiliated with a second major upscale national newspaper, the Wall Street Journal, in its website, http://www.wsj.com/. As part of this new agreement, the site’s real estate listings section now includes all Premier listings, as does the Real Estate Partners site, of which Premier has become a member.

In Sarasota, where Premier recently established a full-service office, the company has become the exclusive sponsor of the Herald Tribune’s real estate section at http://www.hearldtribune.com/, as well as a banner advertiser. In addition, all Premier listings appear among the site’s listings.

The Premier e-commerce network incorporates 125 interconnected Top Tier websites, and offers preferred access to Premier real estate listings on http://www.naples.com/, http://www.bonitasprings.com/, and http://www.marcoisland.com/, as well as http://www.premier-properties.com/ and http://www.premiersarasota.com/ . Search engine optimization is performed on an ongoing basis, so these sites regularly appear among the first five recommended sites when key search words are entered.

“The reach of this network is extremely broad,” continues Borel. “In fact, nearly 20% of the visits to http://www.naples.com/ are from people outside the United States. We are confident that this comprehensive system of online marketing well serves both those who list property with Premier, and those looking for Southwest Florida luxury property.”

Premier Properties is the exclusive Southwest Florida affiliate of Christie’s Great Estates, with full service offices in the Village on Venetian Bay in Park Shore; on Broad Avenue South, Bayfront, and 5th Avenue South in Old Naples; The Premier Gallery at the Northern Trust Bank Building on Tamiami Trail North; at the Naples Grande Hotel; on Vanderbilt Beach Road in North Naples; The Esplanade Shoppes on Marco Island; the Promenade at Bonita Bay; and the Plaza at Five Points in Sarasota. The Premier Properties Commercial Division is located in Bonita Springs and the Developer Services Division and Rental Division are in the Quarles & Brady Building in Naples. Information is available by visiting http://www.premier-properties.com/. Premier Properties is a division of the Lutgert Companies.